“Project Panauti-2025” celebrates the intersection of heritage, creativity, and contemporary design thinking. Conceived as a final-year integrated campaign design by a group of emerging artists and designers, the project reimagines how local culture can be communicated to a global audience through innovative visual storytelling.
Rooted in the historic town of Panauti, one of Nepal’s most culturally layered and architecturally rich settlements, the project is a tribute to its timelessness: the ancient temples, streets, the traditional Newar architectures, and the serene natural surroundings. The campaign not only documents these elements but transforms them into a dynamic visual narrative that bridges the past and the present.
